Performance Marketing • Pay‑Per‑Call

High‑intent calls, delivered where and when you need them.

456 Interactive is a B2B performance partner specializing in compliant, high‑intent consumer traffic that turns into live calls and qualified leads. We build, screen, and route demand so your teams spend time closing—not chasing.

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Quality First

Source controls, scripting, and real‑time filters reduce mismatch and increase connect‑to‑sale rates.

Flexible Routing

Route by hours, states, queues, and performance. Scale up or down in minutes.

Transparent Reporting

See what you’re getting: call volume, durations, dispositions, and outcomes that matter to you.

At a glance

Vertical FocusInsuranceU65 health, dental, vision
ChannelsInboundCalls & Forms
CoverageUS‑WideState‑level controls
Support9am–8pm ETWeekdays

Solutions built for performance teams

Plug‑and‑play demand you can dial up responsibly. Choose what fits your workflows today and expand over time.

Pay‑Per‑Call

Live transfers aligned to your targeting rules (hours, geo, queue capacity, language). Duration‑based billing options.

Warm Transfers

Agent‑screened calls with eligibility checks and intent confirmation before handoff to your sales line.

Qualified Leads

High‑intent form submissions with consent capture and rapid callback windows to lift contact rates.

Custom Pilots

Short sprints to validate volume, QA criteria, and economics before expanding.

Why buyers work with 456 Interactive

Compliance‑minded

Consent‑forward experiences and clear disclosures across our funnels help protect your brand.

Granular controls

Dayparting, geo filters, language routing, and queue caps keep volume aligned to your SLAs.

Partnership, not guesswork

We optimize to your downstream outcomes—not vanity metrics—so the program gets better each week.

How it works

1) Source

Own and operated funnels attract the right consumers with clear, benefit‑driven messaging.

2) Screen

Pre‑call questions confirm intent and eligibility; low‑quality traffic is filtered out.

3) Route

Smart routing delivers calls to your desks when agents are available and qualified to assist.

4) Optimize

Feedback loops and reporting drive ongoing improvements to match rate and CPA.